How Motel Long Lake increased their direct bookings

Motel Long Lake is a lakeside resort with 30+ cottages and rooms. Despite strong demand, their website booking experience was confusing and difficult to change.

Their booking flow relied on Mews PMS widget which limited flexibility and control. Users could not clearly see availability, compare properties, or find what suited them.

We redesigned the entire booking experience into a clear, Airbnb-style flow with search, filtering, and a unified availability system. The result is a faster, simpler way to book while staying fully integrated with their existing setup.

The challenge was to improve the entire booking experience without replacing their existing PMS.

Motel Long Lake was relying on the default booking flow from Mews PMS. While functional, it was not designed for their specific needs or for how users actually search and book stays today.

This created multiple friction points:

• Users could not easily understand which cottages or rooms were available
• There was no clear overview of all properties in one place
• No ability to search or filter based on preferences like dog-friendly, fireplace, or location
• Availability was fragmented and hard to interpret
• The booking flow felt generic and disconnected from the brand experience

As a result, users dropped off before completing bookings and often had to call the business to check availability manually.

What started as a limiting booking flow is now a high-converting digital experience that drives revenue:

• A modern, Airbnb-level booking experience that instantly builds trust and clarity
• A single, intuitive interface where users can explore, compare, and book in minutes
• A seamless journey from discovery to checkout with zero confusion
• A significant increase in direct bookings through the website
• A dramatic drop in user friction and booking abandonment
• Operational relief with fewer calls and manual availability checks
• Full ownership and control over listings, content, and SEO via Strapi
• Fully integrated with Mews PMS without compromising flexibility

Motel Long Lake now has more than just a booking system. They have a platform that sells for them.