How Safetyfirst rebranded and migrated from Wordpress to Webflow

SafetyFirst develops employee safety solutions for organisations across multiple sectors. After becoming part of the Pro4all Group in 2025, the company began a major rebrand and repositioning.

Codelevate was selected as the software development partner to bring veiligwerk.net and safetyfirst.app together under one modern digital platform.

We managed the complete transition from WordPress to Webflow, including UX/UI implementation, content migration, CMS setup, localisation, integrations and the technical SEO, AEO and GEO foundation.

SafetyFirst’s marketing team was managing two separate WordPress websites that had become difficult to maintain.

Small content changes often required development support, new campaign pages took too long to launch and updates could cause unexpected issues. At the same time, the rebrand required both websites to be consolidated without losing the existing search visibility they had built over time.

The migration included:

• More than 30 unique pages across two domains
• A complete rebrand and new website structure
• Localised content for the Netherlands, Denmark, Germany and France
• Existing URLs, metadata and redirects that needed to be preserved
• HubSpot and Google Analytics 4 integrations
• A platform the marketing team could manage independently

SafetyFirst now has one scalable, multilingual Webflow platform that supports its new positioning and gives the marketing team full control over day-to-day content.

The result includes:

• 30+ pages migrated from 2 WordPress websites
• 1 consistent digital experience across the SafetyFirst brand
• Four localised market versions for Dutch, Danish, German and French audiences
• A flexible CMS for managing content without developer support
• 1 reusable system for content, campaigns and local markets
• SEO-conscious redirects and migration to protect existing visibility
• AEO and GEO foundations to improve discoverability in AI-driven search
• HubSpot and GA4 integrations for marketing and performance tracking
• Ongoing development and support from Codelevate after launch

Instead of relying on developers for every website update, the SafetyFirst marketing team can now publish content, create campaign pages and manage local markets independently.