From manual listing management to a faster, trust driven real estate growth system

SmartBrokers is a real estate agency with 15 years of experience in the market. In their current situation, website was playing a crucial resource for generating leads since all the listings of homes were shown there. Moreover, the internal team process of working was not efficient and a lot of the tasks were time consuming and repetitive.

Smartbrokers needed more than a website refresh. They needed a faster way to manage listings, reduce repetitive internal work, and turn traffic into qualified leads. We redesigned the website, connected their real estate software, and built a custom management portal so the team could manage listings and content more efficiently from one place.

The business relied heavily on its website for lead generation, but the internal process behind it was slow and repetitive. Listings and content management took too much manual work, trust in the market was low, and because most traffic came from mobile ads, the experience had to be fast, clear, and conversion-focused.

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In 16 weeks, Smartbrokers launched a new high-performance website and custom portal connected to their real estate software. The result was both stronger marketing performance and a more efficient internal workflow:

• 34% increase in user retention
• 27% increase in conversion rate
• 97% website speed performance
• 20% higher efficiency in managing listings
• Stronger trust and loyalty through a more credible brand presence and clearer team presentation
• Better customer satisfaction through a faster mobile experience and easier property search journey