Complete corporate website identity and functionality
SmartBrokers is a real estate agency with 15 years of experience in the market. In their current situation, website was playing a crucial resource for generating leads since all the listings of homes were shown there. Moreover, the internal team process of working was not efficient and a lot of the tasks were time consuming and repetitive.
Since, the online real estate market is saturated with fake listings and unreliable brokers, we sat down together and find bottlenecks in their process that we could improve. To bring trust and generate more leads online, we've redesign their old website completely. To decrease the repetitive tasks internally, we've connected a third party real estate software to the website and built a custom management portal for the team to be able to update all the listings and content on the website.
The website consisted of 10 pages with a powerful search engine to help users find relevant listings faster. The filters helped narrowing down the search results, while pre filled tags helped the user with one click to find what he is looking for.
As most of the users were coming from Facebook and Google Ads on mobile, responsiveness was vital for the website to increase retention rate and generate more leads. Also, showcasing the team and using persuasive copywriting techniques helped the company bring more trust for their brand and loyalty from their customers. Helping a family getting a key for a new home and showing gratitude was all Smartbrokers wanted to achieve. And the website was their online presence in front of potential customers.
In 16 weeks, we were able to deliver outstanding website for Smartbrokers with custom portal to manage all listings and content on the platform. As a result, our custom development and optimization for Smartbrokers has helped the company achieve:
- 34% increase in user retention
- 27% in conversion rate
- 97% speed performance on the website according to Google speed check
- 20% increased efficiency for managing project listings
We become the go-to-partners for Smartbrokers and we were extremely happy to help the team position as an innovative and trustworthy company in the real estate sector.
Visit the live website and experience the final outcome: www.smartbrokers.bg/en