Transforming Parenthood: The Success Story of with Codelevate

May 20, 2024

Parenting for the first time is an adventure filled with joy and challenges. It's a journey that comes with a steep learning curve, especially for new parents navigating the complexities of parenthood. Recognizing this need, emerged as a pioneering platform in the Netherlands, dedicated to supporting parents by connecting them with professionals who provide essential services. From hypnobirthing and pregnancy massages to doula support and photography, has quickly become a lifeline for many new parents. However, building a user-friendly, reliable, and scalable digital platform to deliver these services was a significant challenge. This is where Codelevate came in to transform Karoll Ramamonjisoa's vision into reality.

The Challenge was created with a clear mission: to offer a seamless and supportive online experience for parents in the Netherlands. Initially, the platform was built using WordPress and an off-the-shelf solution. While this setup allowed for a quick launch, it soon became apparent that it wasn't meeting the needs of Karoll or her users. The limitations of the existing platform included:

  • Lack of Control: Karoll had limited control over the platform's processes, making it difficult to implement changes or improvements as needed.
  • User Experience Issues: The platform's user experience was suboptimal, leading to dissatisfaction among users. Customers found the platform difficult to navigate and often complained that it did not work as expected.
  • Scalability Concerns: As the platform grew, it became evident that the existing solution could not scale effectively to accommodate an increasing number of users and services.
  • Inflexibility: The off-the-shelf solution was not adaptable to the unique needs of, restricting Karoll's ability to innovate and offer new features.

Faced with these challenges, Karoll needed a custom marketplace solution that could grow with her business, ensuring a smooth experience for both parents and professionals. She sought a technology partner who could not only understand her vision but also address the technical complexities of building such a comprehensive platform. This is where Codelevate stepped in.

Our Approach

At Codelevate, we understand that each project is unique, requiring a tailored approach to meet specific needs and goals. For, we embarked on a comprehensive development journey that included several critical phases:

  1. Discovery and Planning:
    • Discovery workshop: We began with in-depth workshop with Karoll to understand her vision, goals, and the specific challenges she faced with the existing platform. These discussions helped us identify key requirements and features that were crucial for the new platform.
    • Research and Analysis: Our team conducted extensive research to understand the market, user behaviors, and the competitive landscape. This analysis provided valuable insights that informed our development strategy.
  2. Design and Prototyping:
    • User-Centric Design: We prioritized a user-centric design approach, ensuring that the platform would be intuitive and easy to navigate. Our UX/UI designers created wireframes and prototypes that were tested with real users to gather feedback and make necessary adjustments.
    • Responsive Design: Given the diverse range of devices used by parents, we ensured that the platform was fully responsive, providing a seamless experience across desktops, tablets, and smartphones.
  3. Development:
    • Custom Backend Development: Our developers built a robust backend system from scratch, designed to handle the complexities of a multi-service marketplace. This included implementing advanced search functionalities, booking systems, and secure payment gateways.
    • Scalable Architecture: Anticipating rapid growth, we designed the platform with a scalable architecture that could easily accommodate an expanding user base and new features.
  4. Integration and Testing:
    • Third-Party Integrations: We integrated various third-party services to enhance the platform's functionality, including Stripe for secure payments and Auth0 for user authentication and role management.
    • QA Testing: To ensure the platform's reliability and performance, we conducted extensive testing, including functional, usability, and security testing. This process helped us identify and resolve any issues before the platform's launch.
  5. Deployment and Migration:
    • Seamless Migration: We meticulously planned and executed the migration from the old platform to the new solution, ensuring minimal disruption for users. Data integrity and continuity of service were top priorities during this phase.
    • Launch and Post-Launch Support: After the successful deployment, we provided ongoing support to address any post-launch issues and continuously improve the platform based on user feedback.
Booking process for

The Solution

In just 4 months, we transformed from an idea into a fully functional, scalable, and user-friendly platform. Here are some of the key features and improvements we delivered:

  • Admin Control Panel:
    • We developed a comprehensive admin control panel that gave Karoll full control over the platform. This feature allowed her to manage users, services, and bookings efficiently. The control panel also included detailed analytics and reporting tools to help her make informed business decisions.
  • Advanced Search and Filtering:
    • To enhance the user experience, we implemented an advanced search functionality with filters and a map view. Parents could easily find professionals based on their specific needs and preferences, making the booking process more convenient.
  • Seamless Booking Process:
    • We streamlined the booking process, ensuring that parents could book services with just a few clicks. The new system was intuitive and user-friendly, significantly improving the overall experience.
  • Secure Payment Integration:
    • Security and reliability were top priorities. We integrated Stripe Connect for secure and seamless payment processing, ensuring that transactions were safe and hassle-free.
  • User Authentication and Role Management:
    • Using Auth0, we implemented a robust user authentication system with role-based permissions. This feature ensured that only authorized users had access to specific areas of the platform, enhancing security and control.
  • User Dashboard:
    • We created a user dashboard that provided a comprehensive view of bookings, interactions, and account details. This feature helped users manage their activities on the platform more effectively.

Search process for

The Outcome

The results of our collaboration with were remarkable. The new platform not only met but exceeded Karoll's expectations, delivering a seamless and reliable experience for both parents and professionals. Some of the key outcomes included:

  • Increased Customer Satisfaction:
    • The improvements in user experience and platform functionality led to a significant increase in customer satisfaction. The Net Promoter Score (NPS) from existing customers saw a notable rise, indicating a higher likelihood of users recommending the platform to others.
  • Positive Feedback:
    • We received a wave of positive feedback from users who appreciated the enhanced features and usability of the new platform. Parents found it easier to navigate and book services, while professionals appreciated the streamlined management tools.
  • Scalable Solution:
    • The scalable architecture of the new platform ensured that could grow without facing technical limitations. This scalability was crucial for supporting the increasing number of users and services as the business expanded.
  • Continuous Improvement:
    • With our ongoing support, we continue to help Karoll improve and enhance the platform. Regular updates and new features are added based on user feedback and market trends, ensuring that remains a leader in the parental wellbeing industry.


The success story of is a testament to what can be achieved with a clear vision, dedicated partnership, and innovative technology. At Codelevate, we are passionate about turning ideas into reality and delivering digital solutions that make a real difference. Our collaboration with highlights our commitment to providing exceptional service and creating platforms that drive business growth and customer satisfaction.

Whether you're a startup looking to disrupt an industry or an established business seeking to enhance your digital presence, Codelevate is here to help you achieve your goals. Contact us today to learn how we can transform your vision into a success story.

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